As some of you will know, when Team Rock Radio collapsed under it’s management’s own ineptitude, Moose, Dewsbury, JRock, Miss Rach, DigiTom and many others such as Pete Bailey, Sophie K and Big Boy Bloater lost their jobs. We, the audience, also lost the only radio station that paid us any real attention.
Not content to let this stand, Moose, Dewsbury and Pete Bailey set to work on their long-held dream: a radio station by Rock and Metal fans FOR Rock and Metal fans. They saw it was possible to set up a station using only technology currently available and resources and talents from people already in the Rock and Metal community.
This is where Primordial Radio began it’s evolution.
Primordial Radio serves the UK Rock and Metal community, combining the intimacy and personality of radio with the freedom, control, and choice of digital streaming. Users will control the music surrounding the emotion, opinion, and personality of the station, giving a simultaneous unique and shared experience. Our community is fiercely independent but don’t want to be alone.
It started after years of fruitless effort, at the likes of Manchester-based Rock Radio, RealXS and Team Rock, trying to fit the square peg of Rock and Metal into the round hole of the traditional radio model. A model where broadcasting infrastructure and centralised advertising agencies presented challenges to costs and revenues, and regulatory bodies restricted the ability to represent the true tone of a Rock and Metal atmosphere. Aligned with these challenges is the difficulty finding agreement within the Rock and Metal community itself on what ‘rock’ is as everyone’s interpretation is entirely unique.
The core team is built of members of the target audience who have faced the challenges of sustaining a Rock and Metal radio service within the traditional media model and recognise the digital opportunity to unite an under-served audience with the music, personalities, content, and freedom they crave.
Primordial Radio is owned and built by its target audience and community with a clear and experienced executive creating the output reflective of a democratised process.
The premise is to unite this scattered, disenfranchised, and fragmented audience by providing a service for which we have asked for years.
Primordial Radio’s model instantly renders moot these challenges by almost entirely eliminating infrastructure costs with a studio-less environment, delivered via the web, free from regulatory bodies, resulting in a service truly reflective of the Rock and Metal environment to which our community responds. Plus, the audience chooses our own ‘Rock’ so can only argue with ourselves.
To our knowledge, no such service presently exists.
The question is, is this the kind of thing you want? Or do you want to be fed the same old “classic” focus-group-lead drivel by the likes of Planet Rock and Absolute Radio? Do you want to be told what to like by faceless, gutless corporate suits who have no understanding or regard for what you want to hear?
By clicking on this link, you’ll be making the first step. For about £16 per share (which is less than the price of a single night at the pub with a takeaway afterwards), you can help fund OUR radio station by buying a piece of it. You will, legitimately, be able to tell Dewsbury to stop dicking about on Facebook and get some work done because you WILL be paying his wages!
Remember: for less than £16, you can have a piece of this. It’s up to you. Some of us are already involved. Will you join up? Click here.